The Details Make the Difference
Here are a few of my favorite accomplishments, turned into short case studies so you can see the strategy behind the results.
Venu Sports Launch: GTM Messaging & Lifecycle Innovation for a New Streaming Platform
Ahead of launch, I led the development of an innovative messaging and CRM strategy for Venu Sports, a premium streaming platform projected to reach 10 million users in its first 30 days.
Diplo Sound Packs: Artist-Driven Growth for Sounds.com
For Sounds.com's first major artist-led acquisition campaign, I developed and executed the GTM strategy for Diplo's exclusive sound pack. The campaign drove a 150% increase in free trials and reduced churn by 27%, while activating high-impact brand partnerships and creator communities.
Peacock Preview: Unlocking Acquisition from Within
To bolster our owned & operated acquisition strategy, I leveraged an under-utilized feature to drive new subscriber acquisition, improve attribution, and align ad-based and subscription KPIs across teams.